Speakers
Julian Moore and Belinda Busoli are the key note speakers at Perfecting the Partnership. Julian is well-recognised throughout Europe in the non-profit sector for business development. Now based in Brisbane, Julian has a wealth of knowledge in strategic planning, sponsor acquisition and retention, statistical analysis and marketing advice.
Julian will be presenting an in-depth learning session on PROSPECTING. In this session you will learn the secrets of how successful sponsorship managers identify new sponsors and effectively access these organisations. You will walk away from this session understanding not just how to identify target organisations but also how to find the name, position, telephone number, email address, internal telephone lists and budget holders of your future sponsors.
Belinda Busoli has worked as a trainer and consultant assisting thousands of not-for-profit organisations throughout Australia and is one of the founders of the Not-For-Profit Network, an organisation dedicated to assisting not-for-profits to improve their performance.
Belinda will present a session on PERSONALITY. You will learn how to create the personality of your offer. It will cover how to make a pitch, the documentation you need to have, how to take them on the journey to your goal. You'll get practical tools and ideas you can immediately implement to improve your offer to potential sponsors. You'll have the opportunity to learn from the experience of others with real examples of what to do and what not to do.
Kate Nottle, Sponsorship Manager for Mighty River Power, will be presenting a session with Tracey Cameron of Sport Waikato on “A Perfect Partnership”. The session will include details of Mighty River Power’s sponsorship of Sport Waikato, outlining the ingredients that have made it successful.
Brian Meredith
Brian Meredith has a long history of involvement in the sponsorship arena. Now chief executive of The Marketing Bureau, a marketing consultancy firm he established in 1994, Brian began his marketing and communications career in his native UK. After arriving in New Zealand over 20 years ago, Brian has enjoyed executive positions such as General Manager of Marketing at TVNZ, Project Director of the 1992 America's Cup Challenge, Joint General Manager at Radio NZ, and he continues to write a monthly marketing column for NZ Business magazine.
Brian has experience in both the buying and selling of sponsorship in high performance areas such as Formula One motor sport, Commonwealth Games, World Boxing Championships, Grand Prix motor cycle racing, and is currently responsible for sponsorship and funding for the Otago Stadium Project.
Brian will be conducting a learning session on PROSPERITY, which will cover vital "P" aspects of sponsorship such as pricing, performance, promotion, payments, persuasion and more.
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