COMMUNICATE FOR
FUNDRAISING SUCCESS
Ever wondered why the best fundraisers often have
a communications background? You will learn the key
communication skills that will improve your fundraising
out of sight!
Attend this full day workshop and you will learn:
Is fundraising a part of marketing or is marketing a function of fundraising?
A look at where the communication role fits within or around fundraising, job descriptions and how to manage the job when communications and fundraising are both mentioned in the job title.
What are the communication issues for fundraisers? From good proposals, preparing case statements, securing buy-in from board and management, through to accountability, reporting and brand building, fundraisers must be able to harness their best communication skills. You already know that fundraising must be about asking, asking and asking! And then thanking, thanking and thanking. But are you the best you can be in marketing, media, relationship building, motivating, brand building and sponsorship?
For any fundraiser, improved communication skills will improve their effectiveness and help their career progression.
On this course we will take you through a range of communication skills including:
- Media communications (to raise awareness of your cause)
- Direct mail (to build relationships and seek donations from supporters)
- Presentation skills (to present your case to sponsors and funders)
- Preparing and presenting an elevator pitch (your case statement)
- Proposal writing (to show your business knowledge)
- Strategies for web based communications
- Marketing and branding (to increase the value of assets)
PLUS!!!
Attend either of these workshops and you will receive a FREE six month subscription
to Fundraising New Zealand valued at $85 + GST
Your Presenter:
Heather Newell
MCOMMS, MFINZ, CFRE
Heather Newell has been a communication expert her whole working career with qualifications in communication management, and has a Master of Communications degree from Victoria University. She is a certified fundraising executive, an internationally recognised qualification. Heather is a regular writer and commentator on fundraising matters and publishes two specialised fundraising publications each month.
Where and when and how much?
To secure your place on the "Communicate for Fundraising Success" course:
Register and pay online Click here
Pay by invoice or cheque Click here
A personalised certificate will be posted to you following attendance
Other training workshops available in 2010
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