CAUSE RELATED MARKETING
Research shows that more than 80 percent of people
would be more likely to buy products and services from
a company that supports a worthy cause they care about.
If this doesn't convince you that Cause Related Marketing is a good idea, attend this workshop to find out why many companies believe it's in their interests to build brands and sell products through relationships with non-profit causes.
Attend this half day session and you will learn:
- what cause related marketing is all about
- how it works
- what questions to ask
- why a contract is essential
- what to do about controversy
- how to protect your interests
Although the returns from CRM can be good, the risk needs to be well managed. This half day training workshop will ensure you are well protected and that you gain the maximum benefits from the relationship. You'll be well-informed and have the confidence to enter a CRM relationship that's of benefit to everyone - your organisation, your cause, your brand, your donors, your prospects, as well as the company, the company's brand, the company's employees, and the company's target markets.
PLUS!!!
Attend this workshop and you will receive a free six month subscription
to Sponsorship Profile valued at $87 + GST
Your Presenter:
Heather Newell
MCOMMS, MFINZ, CFRE
Heather Newell has a strong background in both communications and fundraising. Her qualifications include Master of Communications, CFRE (certified fundraising executive) and she’s the publisher of two monthly subscriber publications – Fundraising New Zealand and Sponsorship Profile. Her case studies and stories include the best of the best from around New Zealand. Heather is the director of Foresee Communications Limited.
Where and when and how much?
Auckland: Thursday 25th February 2010 1.00pm - 4.00pm
Wellington: Thursday 11th March 2010 1.00pm - 4.00pm
Dunedin: Tuesday 30th March 2010 1.00pm - 4.00pm
Course fee $225 + gst
Early bird rate $195 + gst
Early Bird rate is available until 1 month prior to course date
To secure a place on the "Cause Related Marketing" course:
Register and pay online Click here
OR: To pay by invoice or cheque please Download the registration form
To download a flyer about this workshop Click here
For those of you attending both Fundraising with Businesses and Cause Related Marketing, please join us for a complimentary lunch!!
A peronalised certificate will be posted to you following attendance
Other training workshops in 2010
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